ChatGPT, General, Hockey, New Product, News
Leeds Devils: 30 ChatGPT Hockey Jerseys in 30 Days
May
The What
Welcome to the sixth installment of the series! Day 6 of 30. This particular concept revolved around the folklore of the Jersey Devil or the Leeds Devil. From that urban legend comes the ‘Leeds Devils‘. So many mascots out there revolving around devil figures: Devils, Demons, Inferno, Hellhounds, Beelzebubs, Hellfire, etc. Why not generate something around a classic tale?
How We Prompted ChatGPT
Here’s the exact prompt we used to get the logo image you see within this post.
‘I want to make a logo for a team called ‘jersey devil’ based on the folklore and story of the cryptid – want it to be a mascot logo in a vintage/modern style crest. No crest shape. For the logo mascot, please have it skating towards the viewer and include hockey gloves, hockey stick. Do not use ice skates, use instead the hooves that the jersey devil is known for having. I don’t have a color set, pick one for me – colors should be contrasting. Please only use a maximum of 5 hex colors for the logo. Please use clean sharp lines and color – no grain or mottled results. Logo only, don’t include the text please.’
Links to the prompt exchange history:
Additional logos and jersey concept
Additional logos and jersey concept
For most use cases, we went with the minimal mascot style logo direction. ChatGPT knows what this is and will mimic the style pretty well. This ensures flat and clean lines with no shading or soft edges. That’s important, we’ll explain why. The final artwork needs to be this way so that we can create a vector image out of the PNG file that ChatGPT provides to you after it renders your ideas. We take the file and load it into a vectorization tool (we recommend vectorizer.ai and Vector Magic to accomplish this on your own – otherwise we can do that step for you after you order – you’re also free to explore other options) to separate the shapes into vectors so that we can colorize freely. This also ensures that we are able to scale the artwork without the loss of resolution. More on that here.
You can request a crest shape to act as a container for your logo, or explicitly ask to not include one. At times we asked for no crest shape since we wanted to have control on that piece on our end after the logo is created. You can also prompt ChatGPT for suggestions – it can really help steer your creative direction.
Be sure to direct the prompt with specific information if you have it – like what sort of emotion you want, what pose, overall shape, and what items the logo should have (i.e. hockey gloves, hockey skates, hockey stick, etc.).
For text, it does a decent job with rendering it out – you will likely experience some anomalies and artifacts with the text, it’s improved in this regard immensely in the time we started using to now. You can choose to let it be generated or to exclude it – just be sure to know what you want to do going into it. We suggest going without it first and adding it when requesting revisions. Experimenting will obviously get you better and better results as you learn how best to get what you want.
Ask for colors you’d like to include. Give general direction with terms like primary, analogous, monochromatic, contrasting – you can even let ChatGPT pick them for you. It’s good to limit the total number of colors in the logo as well – this helps for many reasons. Results in a cleaner file and better contrast. We recommend a maximum of 5-6 colors. Through some experimentation we found that adding the ‘no grain or mottled results’ in the prompt really helps to keep the final image from looking like it has a texture to it.
Final Leeds Devils Hockey Jersey Results/Product
We explored a ton of variations to see what kind of results ChatGPT could deliver—and this is the version we ultimately chose. It just felt right and captured all the classic traits of the Jersey Devil: goat-like head, horns, wings, tail, and hooves.
One of the early renders gave us a funny mix—one hoof and one ice skate. It’s quirks like that you’ll run into from time to time. Thankfully, ChatGPT’s “select” tool let us highlight that area and request a fix. That’s how we ended up with the final version featuring two proper hooves. Be sure to check out the uniform design too—look closely at the socks, they’re shaped like hooves! A fun touch we leaned into.
You’ll also notice that with certain prompt edits, the hockey stick blades tend to grow unusually large—just one of those odd things we saw consistently. We’ve included examples of those versions in the gallery for reference.
Aside from a few light tweaks, we mostly stayed true to the AI’s output. You’ll find additional logo variations from the process in the gallery below. Choosing a final design wasn’t easy, but we’re happy with where we landed.
Just to reiterate—this is a creative experiment to explore what AI can do, not a replacement for real illustrators.
We’re releasing a new design concept every day, so be sure to check out the rest of the collection as it grows. Feel free to order your favorite, share your results, and let us know what you think!
