Well, here we are – living in the age of artificial intelligence. Whether they be small or big, in the past few years the way we use A.I. has dramatically changed the landscape of many day-to-day tasks. Readily available tools like ChatGPT, Midjourney, Logo Diffusion, etc., have allowed every day people the extraordinary ability to build and strategize in seconds vs. the hours and days it may have taken to research and execute on.
Here’s how it impacts, us, Sublimation Kings. Since the public roll out of ChatGPT we’ve been receiving A.I. generated images through our day-to-day customer interactions. This content has been supplied in various ways – but mainly: emails asking if we can make jerseys based on fully conceptualized uniforms rendered out in 3D, and user A.I. generated logos submitted through our builders. Can we use the supplied images in those examples? The answer to both of those use cases is generally, yes. That’s what brings us here.
We did some experimentation back a few years ago when the tools were much more raw than they are now. It would be fair to say that we had very interesting results and realized image generation was just not where it needed to be for us to have viable results to execute on. Fast forward to a few weeks ago when we dove into ChatGPT head-on to try and develop real world solutions to concepts we often deal with for customer requests. For all of May, we are going to reveal a series we call ’30 ChatGPT Hockey Jerseys in 30 Days’. This will be showcased as an available collection for individual or team purchase. Each realized jersey concept will be revealed at 10 am Eastern throughout May in our shop and blog.
Here’s how it’s going to work. We will show you a workflow, the prompts we used, and the creative process and tools used to get the finished results. There will also be some notes on how to get the best results for generating logos that can be used for sublimation (like us) and other printing methods. While the results are mostly passable, there’s still some downside to using A.I. and we’ll also share some of that along the way.
Lastly, we don’t see this as a replacement to the traditional avenues for image creation. We see it as just another tool for the toolbox to help ideate and conceptualize. We will continue to hire illustrators through services like fiverr, buy stock photography vectors, and create designs ourselves (though we are certainly not illustrators). ChatGPT doesn’t have original ideas in a general sense, you do, you are the creator and can drive the visuals based on how well prepared you are with your details and concepts. Simply put, it can be a great assistant to get out of the gates with a singular spark of an idea.
Have your own ideas you want to try out? Get started on your own by checking out the tools we’ve mentioned here. We hope you share your results and experience with us as well.