Dead Rabbits: 30 ChatGPT Hockey Jerseys in 30 Days

The What

We’re now on the eighth installment in the series! Day 8 of 30. This particular concept revolved around a team we dubbed the ‘Dead Rabbits‘. Over the years we’ve done several customer renditions for ‘Dead Rabbits’ with different design directions, a few in particular referencing the movie Gangs of New York – this helped spark this idea.

How We Prompted ChatGPT

Here’s the exact prompt we used to get the logo image you see within this post.

‘I want to make a logo – want it to be a mascot logo in a vintage/modern style. The logo can also have a border with one or two outlines. For the logo mascot, can it be a rabbit skeleton playing hockey? Should have ice hockey gloves and ice hockey skates but the body that is posed should be just bones. Choose colors for me that are contrasting. Please only use a maximum of 5 hex colors for the logo. Logo only, don’t include the text please.’

Links to the prompt exchange history:

Logo and jersey concept

For most use cases, we went with the minimal mascot style logo direction. ChatGPT knows what this is and will mimic the style pretty well. This ensures flat and clean lines with no shading or soft edges. That’s important, we’ll explain why. The final artwork needs to be this way so that we can create a vector image out of the PNG file that ChatGPT provides to you after it renders your ideas. We take the file and load it into a vectorization tool (we recommend vectorizer.ai and Vector Magic to accomplish this on your own – otherwise we can do that step for you after you order – you’re also free to explore other options) to separate the shapes into vectors so that we can colorize freely. This also ensures that we are able to scale the artwork without the loss of resolution. More on that here.

You can request a crest shape to act as a container for your logo, or explicitly ask to not include one. At times we asked for no crest shape since we wanted to have control on that piece on our end after the logo is created. You can also prompt ChatGPT for suggestions – it can really help steer your creative direction.

Be sure to direct the prompt with specific information if you have it – like what sort of emotion you want, what pose, overall shape, and what items the logo should have (i.e. hockey gloves, hockey skates, hockey stick, etc.).

For text, it does a decent job with rendering it out – you will likely experience some anomalies and artifacts with the text, it’s improved in this regard immensely in the time we started using to now. You can choose to let it be generated or to exclude it – just be sure to know what you want to do going into it. We suggest going without it first and adding it when requesting revisions. Experimenting will obviously get you better and better results as you learn how best to get what you want.

Ask for colors you’d like to include. Give general direction with terms like primary, analogous, monochromatic, contrasting – you can even let ChatGPT pick them for you. It’s good to limit the total number of colors in the logo as well – this helps for many reasons. Results in a cleaner file and better contrast. We recommend a maximum of 5-6 colors. Through some experimentation we found that adding the ‘no grain or mottled results’ in the prompt really helps to keep the final image from looking like it has a texture to it.

Final Dead Rabbits Hockey Jersey Results/Product

We set out to create a rabbit skeleton playing hockey. In the early prompts, we were getting a rabbit-shaped skeleton—but with a human skull. Once we clarified that we wanted a rabbit skull, the results adjusted nicely. You’ll see that progression in the gallery and prompt history.

We also requested a carrot motif as the background of the crest, which worked surprisingly well. There are a few variations worth noting: one features inline skates (not ideal), and another includes clothing (which wasn’t requested).

For the most part, the prompts were interpreted accurately, though in some cases certain details were ignored. We ended up tweaking the suggested color set slightly to better match our preferred aesthetic. You can check out additional logo variations and refinements in the gallery below.

Just to reiterate from previous posts—this is an experiment in creative exploration, not a replacement for professional illustrators.

As you may or may not be aware, we are releasing a new design concept daily. Be sure to order yours now and check out the rest of the collection as it grows! Provide feedback and share your own results as well!

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