The What
We are already at the eleventh installment of the series! Day 11 of 30. This particular concept revolved around a team we dubbed the ‘Dishin’ Magicians‘.
How We Prompted ChatGPT
Here’s the exact prompt we used to get the logo image you see within this post.
‘I want to make a logo for a team called ‘The Dishin’ Magicians’ – want it to be a mascot logo in a vintage/modern style crest. The crest shape can follow the shape of the mascot logo that is developed, it can also have a border with one or two outlines. For the logo mascot, please make it a magician dressed in traditional magician garb with a top hat and a mustache. The magician is a male and his pose should be in a full body ice hockey skating pose holding a hockey stick with a hockey puck ready to be passed. Add motion lines behind the stick to act as if he’s making the pass and the motion lines indicate stick movement to make the pass. I don’t have a color set, pick one for me – colors should be contrasting. Please only use a maximum of 5 hex colors for the logo. Logo only, don’t include the text please.’
Links to the prompt exchange history:
For most use cases, we went with the minimal mascot style logo direction. ChatGPT knows what this is and will mimic the style pretty well. This ensures flat and clean lines with no shading or soft edges. That’s important, we’ll explain why. The final artwork needs to be this way so that we can create a vector image out of the PNG file that ChatGPT provides to you after it renders your ideas. We take the file and load it into a vectorization tool (we recommend vectorizer.ai and Vector Magic to accomplish this on your own – otherwise we can do that step for you after you order – you’re also free to explore other options) to separate the shapes into vectors so that we can colorize freely. This also ensures that we are able to scale the artwork without the loss of resolution. More on that here.
You can request a crest shape to act as a container for your logo, or explicitly ask to not include one. At times we asked for no crest shape since we wanted to have control on that piece on our end after the logo is created. You can also prompt ChatGPT for suggestions – it can really help steer your creative direction.
Be sure to direct the prompt with specific information if you have it – like what sort of emotion you want, what pose, overall shape, and what items the logo should have (i.e. hockey gloves, hockey skates, hockey stick, etc.).
For text, it does a decent job with rendering it out – you will likely experience some anomalies and artifacts with the text, it’s improved in this regard immensely in the time we started using to now. You can choose to let it be generated or to exclude it – just be sure to know what you want to do going into it. We suggest going without it first and adding it when requesting revisions. Experimenting will obviously get you better and better results as you learn how best to get what you want.
Ask for colors you’d like to include. Give general direction with terms like primary, analogous, monochromatic, contrasting – you can even let ChatGPT pick them for you. It’s good to limit the total number of colors in the logo as well – this helps for many reasons. Results in a cleaner file and better contrast. We recommend a maximum of 5-6 colors. Through some experimentation we found that adding the ‘no grain or mottled results’ in the prompt really helps to keep the final image from looking like it has a texture to it.
Final Dishin’ Magicians Hockey Jersey Results/Product
This idea came out of nowhere but sparked a fun and creative concept. Using the prompt above, we landed on a solid starting point. From there, we thought—what if the magician had a wand and some doves to enhance the design and help balance the shape? The resulting image generation was surprisingly on target. We made a few refinements in Adobe Illustrator (one dove had a bit of a wonky eye), but overall, it was close to what we imagined.
We kept the color palette mostly intact, though we flipped the colors for the jersey concept since we’d noticed a lot of blue jersey bases showing up in our ChatGPT results—does ChatGPT secretly favor blue? Check out the image gallery to see the other variations we explored. In the end, we stuck closely to the AI-generated design, making only minor tweaks to the colors.
You’ll see a handful of jersey concepts linked, but we ultimately went with the first one to stay true to the original vision.
Just a quick reminder:
This project is an experiment in what’s possible with AI-assisted design—not a substitute for skilled illustrators.
We’re releasing a fresh concept every day, so don’t forget to explore the full collection, place your order, and drop your feedback—or even share your own creative spin!