Liberty: 30 ChatGPT Hockey Jerseys in 30 Days

The What

Welcome to the fourteenth installment in the series! Day 14 of 30. This particular concept revolved around a team we dubbed the ‘Liberty‘.

How We Prompted ChatGPT

Here’s the exact prompt we used to get the logo image you see within this post.

‘I want to make a logo for a hockey team called ‘Liberty’ – want it to be a mascot logo in a vintage/modern style. Do not include a crest, just the mascot as described, the logo can have a border with one or two outlines. For the logo mascot, please make it look like the statue of liberty playing ice hockey. One hand wearing a hockey glove should have a hockey stick, the other hand wearing a hockey glove should have the signature torch that is synonymous with the statue of liberty. Should be wearing ice hockey skates. Colors should be what you expect when looking at the colors of the actual statue of liberty and contrasting. This can be monochromatic. Please only use a maximum of 4 hex colors for the logo. Logo only, don’t include the text please. Color should be clean sharp/smooth and polished, not grainy or mottled.’

Links to the prompt exchange history:

Logo and jersey concept

For most use cases, we went with the minimal mascot style logo direction. ChatGPT knows what this is and will mimic the style pretty well. This ensures flat and clean lines with no shading or soft edges. That’s important, we’ll explain why. The final artwork needs to be this way so that we can create a vector image out of the PNG file that ChatGPT provides to you after it renders your ideas. We take the file and load it into a vectorization tool (we recommend vectorizer.ai and Vector Magic to accomplish this on your own – otherwise we can do that step for you after you order – you’re also free to explore other options) to separate the shapes into vectors so that we can colorize freely. This also ensures that we are able to scale the artwork without the loss of resolution. More on that here.

You can request a crest shape to act as a container for your logo, or explicitly ask to not include one. At times we asked for no crest shape since we wanted to have control on that piece on our end after the logo is created. You can also prompt ChatGPT for suggestions – it can really help steer your creative direction.

Be sure to direct the prompt with specific information if you have it – like what sort of emotion you want, what pose, overall shape, and what items the logo should have (i.e. hockey gloves, hockey skates, hockey stick, etc.).

For text, it does a decent job with rendering it out – you will likely experience some anomalies and artifacts with the text, it’s improved in this regard immensely in the time we started using to now. You can choose to let it be generated or to exclude it – just be sure to know what you want to do going into it. We suggest going without it first and adding it when requesting revisions. Experimenting will obviously get you better and better results as you learn how best to get what you want.

Ask for colors you’d like to include. Give general direction with terms like primary, analogous, monochromatic, contrasting – you can even let ChatGPT pick them for you. It’s good to limit the total number of colors in the logo as well – this helps for many reasons. Results in a cleaner file and better contrast. We recommend a maximum of 5-6 colors. Through some experimentation we found that adding the ‘no grain or mottled results’ in the prompt really helps to keep the final image from looking like it has a texture to it.

Final Liberty Hockey Jersey Results/Product

We ran a lot of prompts for this one—we had a clear vision from the start, and after several iterations, we finally landed on something we felt nailed it. Achieving the right likeness while limiting the color palette proved challenging, but most of the poses and articulations throughout the process were solid.

For this concept, we opted to keep the logo outside of a crest. One detail we really wanted was a starburst background behind Lady Liberty, but ChatGPT couldn’t quite deliver that element to our satisfaction. In the end, we added the starburst manually in Adobe Illustrator.

Although we explored multiple versions, we stayed mostly true to the AI-generated results when refining the final artwork. You can check out a gallery of alternate logo outcomes from the design journey below. It wasn’t easy choosing a favorite—we think the one we selected is a strong representation of the concept.

As we’ve mentioned in previous posts, this is an exploration of what’s possible with AI—not a replacement for professional illustrators.

We’re releasing a new design concept every day—make sure to grab yours and follow along as the collection grows! Share your thoughts and show us what you come up with too!

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