The What
Welcome to the first installment in the series! Day 1 of 30. This particular concept revolved around a team we dubbed the ‘Pale Riders‘. We get a lot of orders and inquiries surrounding the themes of: Bandits, Outlaws, Renegades, Cowboys etc. We saw this as an opportunity to expand our custom hockey jersey lineup.
How We Prompted ChatGPT
Here’s the exact prompt we used to get the logo image you see within this post.
‘I want to make a logo for a team called ‘pale riders’ – want it to be a mascot logo in a modern style crest. The crest can be a tombstone jagged/irregular edge to feel “wild” – put a wild west background within it. For the logo mascot, make it look like a cowboy that is a human skeleton – he should have no clothing, just a skeleton with a hat/bandana, riding a horse that is a skeleton. In one hand the cowboy should be shooting a time period pistol, include muzzle fire. I don’t have a color set, pick one for me – colors should be contrasting. Please only use a maximum of 5 hex colors for the logo. Please use clean sharp lines and color – no grain or mottled results. Logo only, don’t include the text please.’
Links to the prompt exchange history:
For most use cases, we went with the minimal mascot style logo direction. ChatGPT knows what this is and will mimic the style pretty well. This ensures flat and clean lines with no shading or soft edges. That’s important, we’ll explain why. The final artwork needs to be this way so that we can create a vector image out of the PNG file that ChatGPT provides to you after it renders your ideas. We take the file and load it into a vectorization tool (we recommend vectorizer.ai and Vector Magic to accomplish this on your own – otherwise we can do that step for you after you order – you’re also free to explore other options) to separate the shapes into vectors so that we can colorize freely. This also ensures that we are able to scale the artwork without the loss of resolution. More on that here.
You can request a crest shape to act as a container for your logo, or explicitly ask to not include one. At times we asked for no crest shape since we wanted to have control on that piece on our end after the logo is created. You can also prompt ChatGPT for suggestions – it can really help steer your creative direction.
Be sure to direct the prompt with specific information if you have it – like what sort of emotion you want, what pose, overall shape, and what items the logo should have (i.e. hockey gloves, hockey skates, hockey stick, etc.).
For text, it does a decent job with rendering it out – you will likely experience some anomalies and artifacts with the text, it’s improved in this regard immensely in the time we started using to now. You can choose to let it be generated or to exclude it – just be sure to know what you want to do going into it. We suggest going without it first and adding it when requesting revisions. Experimenting will obviously get you better and better results as you learn how best to get what you want.
Ask for colors you’d like to include. Give general direction with terms like primary, analogous, monochromatic, contrasting – you can even let ChatGPT pick them for you. It’s good to limit the total number of colors in the logo as well – this helps for many reasons. Results in a cleaner file and better contrast. We recommend a maximum of 5-6 colors. Through some experimentation we found that adding the ‘no grain or mottled results’ in the prompt really helps to keep the final image from looking like it has a texture to it.
Final Pale Riders Hockey Jersey Results/Product
When all was said and done, we did several iterations prior and got some really fun results. Some modifications and liberties were made but we mostly stayed with the A.I. generated results when building the artwork. You can see additional logo results from those progressions in a gallery below. It was difficult to narrow down the results to a winner – we think the one we chose is a strong result. Just to reiterate from previous posts, this is an exercise to see what’s possible, not a replacement for illustrators.
As you may or may not be aware, we are releasing a new design concept daily. Be sure to order yours now and check out the rest of the collection as it grows! Provide feedback and share your own results as well!


