The What
Welcome to the next installment of the series! Day 2 of 30. This particular concept revolved around a team name based off of a popular phrase, called the ‘Rat Kings‘. We took this as a chance to grow our custom hockey jersey collection with a fun, bold new concept.
How We Prompted ChatGPT
For this one we started with a question asking ‘Do you know what a rat king is?’ followed up with ‘Can you make me a modern/vintage mascot logo of a rat king based on your description above? No text needed on the logo.’. The initial results were pleasing and we just asked for a few revisions. We weren’t keen on the rats all having the same exact face – easy enough, just asked for the faces to vary. You’ll also notice in the prompt history link (as well as the gallery) the one version is pretty poor as it has random hands growing out of tails to go along with the mottle/smudged image generation).
Links to the prompt exchange history:
For most use cases, we went with the minimal mascot style logo direction. ChatGPT knows what this is and will mimic the style pretty well. This ensures flat and clean lines with no shading or soft edges. That’s important, we’ll explain why. The final artwork needs to be this way so that we can create a vector image out of the PNG file that ChatGPT provides to you after it renders your ideas. We take the file and load it into a vectorization tool (we recommend vectorizer.ai and Vector Magic to accomplish this on your own – otherwise we can do that step for you after you order – you’re also free to explore other options) to separate the shapes into vectors so that we can colorize freely. This also ensures that we are able to scale the artwork without the loss of resolution. More on that here.
You can request a crest shape to act as a container for your logo, or explicitly ask to not include one. At times we asked for no crest shape since we wanted to have control on that piece on our end after the logo is created. You can also prompt ChatGPT for suggestions – it can really help steer your creative direction.
Be sure to direct the prompt with specific information if you have it – like what sort of emotion you want, what pose, overall shape, and what items the logo should have (i.e. hockey gloves, hockey skates, hockey stick, etc.).
For text, it does a decent job with rendering it out – you will likely experience some anomalies and artifacts with the text, it’s improved in this regard immensely in the time we started using to now. You can choose to let it be generated or to exclude it – just be sure to know what you want to do going into it. We suggest going without it first and adding it when requesting revisions. Experimenting will obviously get you better and better results as you learn how best to get what you want.
Ask for colors you’d like to include. Give general direction with terms like primary, analogous, monochromatic, contrasting – you can even let ChatGPT pick them for you. It’s good to limit the total number of colors in the logo as well – this helps for many reasons. Results in a cleaner file and better contrast. We recommend a maximum of 5-6 colors. Through some experimentation we found that adding the ‘no grain or mottled results’ in the prompt really helps to keep the final image from looking like it has a texture to it.
Final Rat Kings Hockey Jersey Results/Product
In the end we kept the second version and asked for a uniform concept based on our chat history.
We made a few tweaks along the way, but the final artwork largely reflects the original A.I.-generated concepts. You can explore more of the logo variations from our process in the gallery below. For this one it was easy to pick the winner, it was a suitable result out the gate. As always, this project is about exploring creative possibilities—not replacing the work of skilled illustrators.
As you may or may not be aware, we are releasing a new design concept daily. Be sure to order yours now and check out the rest of the collection as it grows! Provide feedback and share your own results as well!


