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Chupacabras: 30 ChatGPT Hockey Jerseys in 30 Days
May
The What
It’s time for the twenty-first iteration of the series! Day 21 of 30. This particular concept revolved around a team we dubbed the ‘Chupacabras‘.
How We Prompted ChatGPT
This one went a little differently. As we started to get a better feel for how the prompting worked and the results it would yield, we finally cracked the code.
We would first start out asking if they knew about chupacabras: ‘Can you give me some ideas for a chupacabra mascot logo?’ was, and asked for ChatGPT to tell us about it. From there we would ask this exact phrase:
‘Can you show me some themes/concepts based on this? With crest shapes for each theme?’
Here’s where it get’s crazy, it will give 6-8 ideas for your logo with full detailed descriptions and directions.
What we did next was prompt one at a time each theme direction like this using the exact theme name ChatGPT curated in the bold text below:
‘Can you do a version based off of option 1? Use a crest shape that works in the theme. Please only use a maximum of 5 hex colors for the logo. Please use clean sharp lines and color – no grain or mottled results. Logo only, don’t include the text please.’
This resulted in 6-8 distinctly different (in most cases) executions of a mascot logo. This is the method we still use now.
Links to the prompt exchange history:
For most use cases, we went with the minimal mascot style logo direction. ChatGPT knows what this is and will mimic the style pretty well. This ensures flat and clean lines with no shading or soft edges. That’s important, we’ll explain why. The final artwork needs to be this way so that we can create a vector image out of the PNG file that ChatGPT provides to you after it renders your ideas. We take the file and load it into a vectorization tool (we recommend vectorizer.ai and Vector Magic to accomplish this on your own – otherwise we can do that step for you after you order – you’re also free to explore other options) to separate the shapes into vectors so that we can colorize freely. This also ensures that we are able to scale the artwork without the loss of resolution. More on that here.
You can request a crest shape to act as a container for your logo, or explicitly ask to not include one. At times we asked for no crest shape since we wanted to have control on that piece on our end after the logo is created. You can also prompt ChatGPT for suggestions – it can really help steer your creative direction.
Be sure to direct the prompt with specific information if you have it – like what sort of emotion you want, what pose, overall shape, and what items the logo should have (i.e. hockey gloves, hockey skates, hockey stick, etc.).
For text, it does a decent job with rendering it out – you will likely experience some anomalies and artifacts with the text, it’s improved in this regard immensely in the time we started using to now. You can choose to let it be generated or to exclude it – just be sure to know what you want to do going into it. We suggest going without it first and adding it when requesting revisions. Experimenting will obviously get you better and better results as you learn how best to get what you want.
Ask for colors you’d like to include. Give general direction with terms like primary, analogous, monochromatic, contrasting – you can even let ChatGPT pick them for you. It’s good to limit the total number of colors in the logo as well – this helps for many reasons. Results in a cleaner file and better contrast. We recommend a maximum of 5-6 colors. Through some experimentation we found that adding the ‘no grain or mottled results’ in the prompt really helps to keep the final image from looking like it has a texture to it.
Final Chupacabras Hockey Jersey Results/Product
Using the method outlined above, we landed on some standout results—each concept felt like a contender. While we made a few creative tweaks, the final artwork stayed true to the A.I.-generated designs. The selected logo was applied to a stylized jersey pattern with a coordinated color scheme, and you can explore the additional variations in the gallery below. Choosing a favorite wasn’t easy, but we’re confident in the final pick.
Just a reminder—this project is a creative exploration of what’s possible with A.I., not a replacement for illustrators. We’re unveiling a new design concept every day, so be sure to place your order, explore the full collection, and share your feedback (or your own results)!
