ChatGPT, General, Hockey, New Product, News
Killer Clowns: 30 ChatGPT Hockey Jerseys in 30 Days
May
The What
The end of this experiment is approaching, day twenty-five of the series! Day 25 of 30. This particular concept revolved around a team we dubbed the ‘Killer Clowns‘.
How We Prompted ChatGPT
Here’s the exact prompt we used to get the logo image you see within this post.
I want to make a logo for a team called ‘killer clowns’ – want it to be a mascot logo in a modern style crest. The crest can be something you choose. For the logo mascot, make it look like a traditional creepy clown in circus clown clothing – playing ice hockey – include hockey gloves, ice hockey stick – NO hockey helmet. The clown can have that round afro type of hair/wig style. I don’t have a color set, pick one for me that fits the vibe of a circus – colors should be contrasting. Please only use a maximum of 5 hex colors for the logo. Please use clean sharp lines and color – no grain or mottled results. Logo only, don’t include the text please.
Links to the prompt exchange history:
For most use cases, we went with the minimal mascot style logo direction. ChatGPT knows what this is and will mimic the style pretty well. This ensures flat and clean lines with no shading or soft edges. That’s important, we’ll explain why. The final artwork needs to be this way so that we can create a vector image out of the PNG file that ChatGPT provides to you after it renders your ideas. We take the file and load it into a vectorization tool (we recommend vectorizer.ai and Vector Magic to accomplish this on your own – otherwise we can do that step for you after you order – you’re also free to explore other options) to separate the shapes into vectors so that we can colorize freely. This also ensures that we are able to scale the artwork without the loss of resolution. More on that here.
You can request a crest shape to act as a container for your logo, or explicitly ask to not include one. At times we asked for no crest shape since we wanted to have control on that piece on our end after the logo is created. You can also prompt ChatGPT for suggestions – it can really help steer your creative direction.
Be sure to direct the prompt with specific information if you have it – like what sort of emotion you want, what pose, overall shape, and what items the logo should have (i.e. hockey gloves, hockey skates, hockey stick, etc.).
For text, it does a decent job with rendering it out – you will likely experience some anomalies and artifacts with the text, it’s improved in this regard immensely in the time we started using to now. You can choose to let it be generated or to exclude it – just be sure to know what you want to do going into it. We suggest going without it first and adding it when requesting revisions. Experimenting will obviously get you better and better results as you learn how best to get what you want.
Ask for colors you’d like to include. Give general direction with terms like primary, analogous, monochromatic, contrasting – you can even let ChatGPT pick them for you. It’s good to limit the total number of colors in the logo as well – this helps for many reasons. Results in a cleaner file and better contrast. We recommend a maximum of 5-6 colors. Through some experimentation we found that adding the ‘no grain or mottled results’ in the prompt really helps to keep the final image from looking like it has a texture to it.
Final Killer Clowns Hockey Jersey Results/Product
Using the method outlined above, we landed on some standout results—each concept felt like a contender. While we made a few creative tweaks, the final artwork stayed true to the A.I.-generated designs. The selected logo was applied to a stylized jersey pattern with a coordinated color scheme, and you can explore the additional variations in the gallery below. Choosing a favorite wasn’t easy, but we’re confident in the final pick.
Just a reminder—this project is a creative exploration of what’s possible with A.I., not a replacement for illustrators. We’re unveiling a new design concept every day, so be sure to place your order, explore the full collection, and share your feedback (or your own results)!
